Negotiating for Profit in a Tough Market

A full day workshop with practical tips, advice and role-playing based around honing your negotiation skills to help increase the bottom line.


Negotiators and managers wanting to improve their negotiating skills to help win more instructions at a better fee and to agree more secure sales at a higher price.

Topics include

  • Understanding the key attributes of an Expert Negotiator, including how and when to take control.
  • Using NLP (Neuro-Linguistic Programming) techniques to help win more instructions and better relate to your customers generally.
  • How to create a competitive situation to ensure you get the best price possible from any potential buyer.
  • Observed role-playing to simulate the full negotiation process from receiving an initial offer through to agreeing a sale.
  • How to pre-empt and therefore avoid renegotiations from surveys & valuations, but also how to deal with them when they do arise.
  • Practical tips and advice throughout.

PLEASE NOTE: This course is an updated version of the previous Effective Negotiation course.


No Dates Available

Sorry there are no dates available, to talk to us about availability please contact us on: 01926 417 787

Waiting list

If the date you would like is fully booked and you would like to be placed onto the waiting list, please email your name, contact details and how many places you would like; if a place becomes available we will then contact you. Alternatively if we have sufficient interest we will try and arrange an additional date for the course to run. 

In-house training

This course is also available in-house. For more information on this please contact the Courses department on 01926 417 787 or email

Alternative dates or locations

To register your interest in alternative dates and locations for this course please email


Level: Foundation
CPD: 7 hours

face to face

Face to Face

Meet Your Trainer

David Clayton, NAEA Trainer

David Clayton

David set up his own estate agency in 2002 with no previous experience and prides himself on doing things differently – the agency now has four sales offices and a centralised lettings office in South Wiltshire.

David is a highly professional, committed individual who is passionate about estate agency and keen to share practical tips, tools and best practice (through training) to fellow agents who wish to either learn or hone their skills. His sales and lettings business has a proven track record both of financial success and of winning a large number of local, regional and national awards.”

Related Course

Secrets in Getting to Exchange

CPD: 7 hours
Level: Foundation

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