The research looked at more than 40,000 branches that listed properties in over 2,400 areas. It found the average estate agent fee for selling a home in England and Wales is 1.53 per cent (including VAT) of the property sales price – but it can be as high as 3.07 per cent in the most expensive areas.
The investigation considered the fees charged by agents offering a no-sale, no fee service across England and Wales in the past six months.
It found that agents in the CT11 area of Ramsgate in Kent typically charged a 3.07 per cent fee. This means a seller would hand over £7,425, based on the average property listing price of £241,849 for branches in the area.
In contrast, sellers in NE67 or Benthall in Northumberland typically get charged a 0.85 per cent fee. That equates to £2,771 for an average property worth £326,000 listed with branches in the area.
Which? has also developed an estate agent comparison tool for consumers to compare agents’ fees, the average time taken to sell a property, and how many similar properties they have listed.
