Latest News

More than £131 million denied to criminals as a result of AML efforts

13 December 2019

The National Crime Agency has released its annual report on Suspicious Activity Reports (SARs) in relation to money laundering and terrorist financing. Estate agents made 635 SARs reports in the past year, which made up 0.13 per cent of total SARs and is 10.56 per cent fewer than last year. Read More...

General Election and Brexit add to uncertainty weighing on housing market confidence

11 December 2019

Brexit and the General Election result pose two of the biggest risks to the stability of the housing market in 2020, the Building Societies Association’s quarterly Property Tracker survey reveals. A rise in the cost of living and weak economic growth is also significant perceived risks. Read More...

GE2019 - How do the manifestos match?

10 December 2019

Before the political parties finalised their manifestoes for the General Election on 12 December, Propertymark published its own ‘manifesto’ calling on the new Government to regulate and reform the housing sector. How do the major parties’ manifestoes meet Propertymark’s calls on the issues the property industry faces? Read More...

An interesting year for the housing market – 2019 trends

04 December 2019

Propertymark has analysed its sales and lettings data to reveal trends from the year. Supply has dropped considerably over the past decade while demand has increased, but year-on-year has remained relatively stable in the face of Brexit uncertainty. Read More...

The Cloud

04 December 2019

You will often hear technology companies refer to ‘the cloud’, whether it be cloud computing, cloud storage or even cloud software, but what does the cloud really mean? Ross Jezzard ARLA Propertymark Board Member, takes a look. Read More...

Propertymark membership - are your staff using it as a USP?

Thursday 06 June 2019

In Propertymark’s most recent member survey the top reason that members give for staying in membership is credibility. This backs up previously collected data that shows Principals, Partners and Directors join Propertymark to give their agency an additional unique selling point (USP) while individuals join to demonstrate their commitment to professionalism.

This makes sense, with pressure on supply, agencies need to be using every tool at their disposal to the maximum benefit. Alongside this, consumer awareness is growing all the time meaning that reference to Propertymark membership is more likely to be understood with 20% of UK adults stating that they’re aware of Propertymark (compared to 16% in Wave 1), with 6% saying that they know at least a bit about them. Levels of awareness rise to 31% for those aged 18-34, and 45% for those living in London.  However, it is worth stopping and considering whether staff in your branch really are making use of that tool.

You may have a sticker in the window and a logo on the  footer on your website but are your staff highlighting this USP when they have initial conversations with potential clients?

Are the team highlighting Propertymark Protection in their pitch conversations and leaving behind a leaflet to explain what the benefits are?

Indeed, do your own staff understand what Propertymark Protection is?

If not, all the time and effort that you put in to get your membership might be going to waste. In order to overcome this, Propertymark has a number of resources including simple, sample text to help staff working at Propertymark Protected agencies to use the USP to promote the business.

You can use this on your website and as a reminder for staff:

We are members of NAEA Propertymark which means we meet higher industry standards than the law demands. Our experts undertake regular training to ensure they are at the forefront of developments in the industry and to provide the very best moving experience to you.

What does that mean?

  • Independently audited financial accounts submitted to Propertymark Backed by Client Money Protection (CMP), a scheme which reimburses lost money
  • Hold professional indemnity insurance
  • Adheres to a nationally recognised Code of Practice.

Additionally, we have a range of print and downloadable materials that you should be using to support the conversations you’re having with your customers including:

  • leaflets explaining why vendors and landlords should choose a Propertymark Protected agent,
  • canvassing cards,
  • kids activity packs,
  • posters for your window display units,

And beyond this we have more to support your credibility with:

  • CMP resources,
  • student guides and;
  • merchandise, like bottle openers, to leave with prospect clients.

All of these resources are either free to download or available at heavily subsidised cost from our online shop to enable you to maximise the business potential of offering Propertymark Protection.

More information

Find out more

If you are an individual member, you can also discuss your personal membership with customers to demonstrate your professionalism.

If you are not currently in membership go to naea.co.uk/join for more information.