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That's a wrap!

Tuesday 22 August 2017

Get your popcorn at the ready, as the first advertising campaign to highlight the importance of using a Propertymark Protected agent, moves into post-production!

Members from across the organisation joined us to take part in the filming for our new television advert, which will be at the centre of a multi-platform campaign to be launched in September. Don't expect to see any spoilers though, as all those involved have been sworn to secrecy on the exact content until the campaign airs next month.

The campaign process as a whole has taken several months, during which we teamed up with a creative agency headed up by a former managing director of global advertising agency Publicis, and began extensive work with a leading media buying agency. Various creative concepts were considered to ensure that the campaign has the widest possible reach within the target groups for both residential sales and lettings - and we think we're onto a winner with the final ad!

The key focus of the advert is to promote the importance of using an agent who is ‘Propertymark Protected’, so if you haven't already ordered your new window sticker or digital logo, please get in touch as this will feature prominently as part of the campaign.