Effective Negotiation

This full day course provides practical advice about the art of negotiation. It looks at the entire sales process, from agreeing the initial asking price and commission terms, to managing price reductions and offers. The session will also cover more complex matters, such as how to deal with unexpected survey results.

Attendees will come away with a clear understanding of what they need to do in order to become highly skilled negotiators, including how to use a formal marketing plan to achieve a suitable price reduction. Delegates will also understand what to do during the crucial offer stage to ensure both sellers and buyers come away from the process happy.


Negotiators and managers wanting to learn practical tips about the art of effective negotiation throughout the sales process (through negotiating the initial asking price and commission terms, negotiating price reductions, negotiating offers to achieve the best outcome and negotiating on adverse surveys/valuations).

Topics include

  • Setting price and viewing expectations
  • How to use a formal marketing plan
  • What to do (and not to do) at the offer stage


Effective Negotiation

  • Propertymark Westminster, SW1P 3JS - Thursday 20th September 2018 09:15 - 16:30
    Spaces available
    Member Price: £175.00 (+VAT)
    Non-member price: £249.00 (+VAT)

Waiting list

If the date you would like is fully booked and you would like to be placed onto the waiting list, please email courses@propertymark.co.ukwith your name, contact details and how many places you would like; if a place becomes available we will then contact you. Alternatively if we have sufficient interest we will try and arrange an additional date for the course to run. 

In-house training

This course is also available in-house. For more information on this please contact the Courses department on 01926 417 787 or email courses@propertymark.co.uk

Alternative dates or locations

To register your interest in alternative dates and locations for this course please email courses@propertymark.co.uk.


Level: Foundation
CPD: 7 hours

face to face

Face to Face

Meet Your Trainer

David Clayton, NAEA Trainer

David Clayton

David is a professional, committed individual now wishing to share (through training) his passion for estate agency and the knowledge gained from building up a successful four office sales & lettings business with a proven track record both of financial success and of winning local, regional and national awards.