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If the latest results from NAVA Propertymark Protected auctioneers Clive Emson are anything to go by, the answer is a definite, big fat, yes. With sales totaling over £23 million in their latest sale alone. Read More...

 

How to make the most of your business

Monday 03 July 2017

In an age where social media rules and virtual reality technology is fast becoming the norm, what are you doing to keep up with the competition?

Here at Propertymark, we think it is important to continually improve the service you offer and work to better your personal performance, that is why we have put together our top tips to help you make the most of your business.

Become a portal pro

When was the last time you spent time browsing Rightmove, Zoopla and OnTheMarket, looking at what your customers see every day? Get into a buyer's mindset by scrolling through the available properties and look at how these listings stack up against yours. Do they have striking photos? A full property description? A floorplan? These are all things buyers look for when seeing a property for the first time, so make sure your listing has them. 

Outdoor space is often a huge selling point for buyers so make sure to take some snaps of the outdoor area and add them to your listing. Not great with a camera? Don't worry, our guide on how to take better photos will have you taking the perfect pics in no time.

Don't forget to include any parking stipulations and garage space. It is important to be aware of how many (if any) parking spaces come with the property, and providing garage or outhouse dimensions will give you the competitive edge.

Create a viewing plan

Think about the best way of showing a property, and write down the order in which you would guide a viewer round, taking note of any features you don't want to forget to mention. Try to include as much information as you can about the property you’re showing and the person or people who are selling it.

Consider including things like how long the property has been on the market, the reason for sale and the sale history, and when the kitchen/bathroom/boiler were last updated. Having all of this information in front of you will show that you've done your research and will save you the time of having to check it after the viewing.

Having a plan will also add structure to your viewings and will ensure you are giving all potential buyers the same information. And the best thing about viewing plans - a colleague or office apprentice can simply pick it up, and get to work.

Be a local expert

How well do you know your local area? When looking for a new home, it isn’t just the property that is important, there are a number of other must-haves many home buyers look for, such as:

  • How close are the local schools and what are their OFSTED ratings?
  • Are there local amenities close by?
  • How long does it take to get into the nearest town?
  • Are their access routes for commuters?
  • What is the broadband speed like?

These are just a few of the questions you could be asked. Take some time to swot up on the surrounding area - showing your local knowledge will make you stand out to potential buyers.

Social media

Social media is an essential part of any business, but it can sometimes be a bit tricky to get to grips with. With so many platforms out there, it can often be a little overwhelming. Our advice – try them all. By becoming familiar with the different networks available, you can decide which one is best for your business -

  • Twitter - interact with messages which are restricted to 140 characters
  • Instagram - a simple, fun & creative way to capture, edit and share photos and videos
  • Linkedin - a business and employment-oriented social networking service
  • Facebook - an online social media and social networking service
  • Youtube - a video-sharing website
  • Pinterest - discover, search and save great content from across the web

It isn't necessary to be active on all forms of social media in order to increase your brand presence however. Finding the time to maintain every platform out there can be extremely time consuming so download a couple at a time and give them a go. Remember, it is better to be great at two than bad at six.

Our top 10 tips for using social media as an effective marketing tool is the perfect guide to get you started.

Communication is key

Like with any relationship, communication is crucial, and maintaining regular contact with your customers is essential. Whether they are buyers or sellers, they will want to be kept in the loop.

Moving house is stressful and the last thing a seller wants is to have to chase their agent. The service you provide is what will set you apart, so one call a week to update customers on potential viewings, the interest the property is receiving or even just a friendly call to touch base will go a long way.

If you are following up on viewings, have a list of questions ready to ask the buyer to try to gauge where they are at in the property hunting process.

Ask for feedback

Don’t be afraid to ask your customers for feedback. Asking for customer feedback can provide extremely valuable insight for your business, which you can use to improve the overall service you are offering.

Maybe you were asked for information that you didn’t have to hand, or maybe there was something you forgot to mention during viewings? That’s ok, use it and learn from it.

If you’re consistently listening and seeking feedback, you always have a pulse on what’s working for your customers and what’s not. Ultimately, this will lead to better business, better sales, and a better customer experience.