Latest News

NAEA Propertymark comments on the IPPR's call on Bank of England to freeze house prices

10 July 2018

PRESS RELEASE: Mark Hayward, NAEA Propertymark Chief Executive comments on the IPPR’s call on Bank of England to freeze house prices for five years: Read More...

Kit Malthouse announced as the newest Housing Minister

09 July 2018

Kit Malthouse has been named as the latest Minister of State for Housing after Dominic Raab was appointed as Brexit Secretary following David Davis’ resignation. Read More...

Propertymark Ad campaign kicks off again!

Monday 08 January 2018

The second stage of our high profile advertising campaign to get Propertymark in the hearts and minds of consumers has been running since the new year.

Building on the success of the first stage of our campaign, which was launched back in September 2017, we are now focusing our reach further into audiences identified as likely to be on the brink of a ‘life event’, as this can increase the likelihood of a property transaction.

Our TV advert forms the major element of our advertising campaign, as contrary to popular belief, the bulk of screen viewing remains in-home, commercial linear TV viewing via a TV set.

The advert is running across peak viewing time spots on Channel 4 and More 4 between programmes including Grand Designs, Penelope Keith’s Coast Villages, A Place in the Sun, Four in a Bed, The Supervet and The World’s Best Diet.

Alongside this we are for the first time, using Sky Adsmart, a tool which allows different adverts to be shown to different households who are watching the same programme. This means that households can be specifically targeted based on factors like age and life-stage.

Our campaign now continues across social media channels with content designed to engage consumers in discussion around the hot debates within buying, selling and renting along with signposting to articles packed with advice, tips and guidance.

All of this aims to engage audiences, boost the SEO of the Propertymark site and drive consumers through to our Find an Expert pages. Audience figures for the campaign so far have totalled around 45 million and continue to become more targeted, increasing the likelihood that they will engage and look for an agent offering Principled, Professional, Propertymark Protection.

To maximise the benefit of our advertising campaign to your business, you're involvement is key, so don't forget to proudly advertise that you are a Propertymark Protected business, and use your membership as a selling point to potential new clients. You can also hand out the 'why use an NAEA Propertymark agent' leaflets, which can be ordered from our online shop.

Make sure to include the logo on all your marketing materials and website, and check your listing on the 'find an expert' pages of our main Propertymark website. If you're not listed, or your listing needs amending, get in contact with our membership team or call 01926 417 790.

You can also download the TV advert to use on your own websites and find other useful tips in the promote your membership area of the website, including suggested text for your website.