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Took place on 28 February 2018  at 155 Bishopsgate, London

The must-attend event for estate agents working in the UK

The 2018 National Conference took place at 155 Bishopsgate in London on the 28 February. If you missed out, check our Regional Conferences to see if we’re coming to a location near you.

After battling with snow and the ‘beast from the east’ conference delegates packed the venue as we presented a programme looking at how you, your business and the industry are responding to and attempting to overcome various challenges we’re currently facing.


Katie Griffin

"Exciting time to be a part of Propertymark"

NAEA Propertymark President Katie Griffin used her address to touch on some of the organisation's achievements stating it's an "exciting time to be a part of Propertymark". 

The big news in her announcement was the launch of our brand new membership benefit, Propertymark Passport, an application which enables users to verify customer identities and support compliance with HMRC Anti Money Laundering Regulations.

At the end of her speech, she invited delegates to embrace the changing landscape of the sector and work together to promote and be proud of the work agents do.

Christian Majgaard

"People buy dreams, not

As one of the people behind the marketing success of Lego, Christian Majgaard was a real hit with the crowd, delivering an entertaining, passionate and insightful talk. He discussed how in the 90s when sales were dropping Lego changed tactics. They stopping selling bricks and starting to sell the dream of what you could build and asking ‘What do customers want from us?’.

Lego now has eight theme parks across the globe, hold science and technology competitions spanning 80 countries with over 250,000 young people taking part each year, have a movie franchise under their belt and dominate the toy market.

Panel Debate

"No silver bullet to fix the broken housing market"

How would you improve the homebuying and selling process? This was the question that Head of AVRillo’s property department Tony Picarillo, My Home Move’s Group Sales Director Dev Malle, Paul Smee from the Council of Mortgage Lenders, and Trading Standards' James Munro, were tasked with answering during a panel debate.

With many avenues explored the conversation came back to regulation with James Munro saying that the sector was crying out for regulation and professional recognition. While Paul Smee commented that regulation would only make agencies more compliant, and to pursue it as the sole route to professionalism would fail. Ultimately, they all agreed that there is no silver bullet to fix the market.


"David Attenborough would make the best agent"

Rightmove’s Daniel Barea, took an in-depth look at the interaction between consumers and estate agents, looking at what vendors want, and the role that perception plays.

So, what do sellers want? When it came to desirable attributes, the top three preferable traits were trustworthiness, professionalism and knowledge.

And when asked which well-known person would make the best agent, David Attenborough came out on top. Closely followed by money saving expert, Martin Lewis and daytime television personality, Phillip Schofield.

If you would like to find out more about the day and learn about some of the other sessions check out this news article.






Jim Lawless


Duncan Hall

Jim Lawless


"An excellent day, quality speakers, quality content & very relevant - A must attend event for anyone in the property profession"

Stephen Stickers